Giving away someone else’s money to a charity may sound too good to be true, but it isn’t. There are a host of sites that specialize in turning visitor clicks into charitable donations. Websites such as Care2.com, GreaterGood.com, and TheNonProfits.com allow anyone, anywhere to generate donations to established charities such as Amnesty International, Nature Conservancy, Oceana, and Susan G. Komen for the Cure with a single computer click.
GreaterGood.com has given away over $30 million dollars to charities through its click-to-donate site. This is money that has helped save and protect animals, the environment and people. It cost the millions of individuals who click on their sites nothing more than the few seconds it takes to put the site in their browser, choose a cause and click. However, asoftclick it is definitely a numbers game. Sponsors agree to donate money for every thousand clicks. Many of these agreements yield only a dollar or two for every thousand clicks. In other words it takes more than a few city blocks of residents and workers to click on the same link to give away a single dollar.
While I’d much prefer that sponsors value my every click as worth a charitable dollar, is the value they place on it too small to be worth a few seconds of my time? Any charity I truly care about benefits more when I set up an automatic monthly donation of just a few bucks. However, there are still three good reasons to take advantage of click-to-donate sites despite the small individual cash impact.
First, something is something. Even if it takes five city blocks of people clicking to give a dollar to a charity, that’s one dollar more than that charity would otherwise have. If just ten percent of America’s more than 300 million people clicked a single click-to-donate site on a given day, we’d generate over $30,000 from sponsors even at the paltry rate of $1 per 1000 clicks.
These sites are open seven days a week, twenty-four hours a day. Instead of clicking on the latest YouTube funny during those quick task breaks on the computer, give away a fraction of a penny. On Care2.com’s click-to-donate page you can click fifteen different causes in less than a minute. It takes less time trying to think up something clever to post on Facebook or Twitter. Plus, for an extra half-second, you can click to share your generosity via Facebook. Now you’ve contributed to charity, given your social media profile a boost and spread the word about charitable clicking.
Sure, we know that if sponsors are paying the money, advertisements will be there. These sites know they have to strike a delicate balance between promotion and remaining relatively quick to turn first-time visitors into repeat clickers. They realize that forcing a newbie do-gooder to watch thirty seconds of advertising before they have an opportunity to get busy clicking is a put-off. They, and the charities they support, lose. If you don’t want to click on advertising, don’t. They want you to, but on the sites listed here, you click counts either way.
The second reason to click is that the more clicks a charity gets the more dollars they command from larger sponsors, grantors and foundations. When Susan G. Komen for the Cure can boast to potential supporters that they receive hundreds of thousands of clicks each day, those numbers translate into increased donations from other sources. The same thing happens with lesser known charities on TheNonProfits.com. There’s a click-to-donate site to combat poverty in rural Mexico. As more site visitors click on that link, organizations can show that support is growing for their cause. Your click can impact funding from larger donors.
The third reason is my favorite. It just feels good to do something that makes a difference. Small actions taken by large numbers of people over large periods of time add up to a difference that can change the world. When we’re a part of something larger than ourselves that impacts the world we breathe a little deeper, stand a little taller and shine a little brighter.
As the Care2.com website notes, most of their members are conscientious about making a difference in the world. They volunteer, are often pet custodians, purchase eco-friendly products and often donate their own money to causes as well as through click-to-donate sites. Tens of millions of individuals are helping charities with a few seconds of their time alongside more traditional routes to making a difference.
Check out a few of the sites listed here. Find one to bookmark. Click every day.
By Rahbin Shyne
Author of Make A Difference Every Day
To find out about more ways you can integrate Making A Difference into your daily life, visit ShyneEveryDay.com. There are small, simple and free actions each of us can take to make the world a better place for all us. Shyne’s books, Make A Difference Every Day, Make A Difference Every Day (Internet Edition) and Make Love Every Day inspires action.