Blogs are a vital component of any professional service firm’s business development and social media marketing; yet so many fail to have one or to use it to anything like good effect!
Social media marketing is all about establishing trust and building relationships; a blog has a central role in this process; it’s also where the business gets done.
If you use your blog well you can make great progress, use it badly, or not at all,and a great opportunity is lost.
So what should you be thinking about?
The key question we will therefore address is this: Is having a blog central to a social media plan and if so how should it be used?
Something that is often missed or passed over by many commentators when talking about the effective use of social media is the importance of your own website or blog in the context of your social media activities. Indeed listening to some all you need to do is have a Facebook account!
No. This is not the case; its selling yourself and your firm far short.
Working with a blog should be central to everything you do. Don’t let web designers or agencies who want to develop an expensive Web 1.0 style website tell you differently; refer them to this blog post.
The social media provide the means to build rapport, relationship and trust; this is where you become known, liked and trusted but it’s not where the business is conducted.